Whimsical memes meticulously crafted after extensive exploration in the depths of meme culture. Developed during my tenure at Cineplex Digital Media for the RBC client, this project achieved recognition by winning the Animation/Motion Graphics Dec 2018 Summit International Award. The objective was to produce animated content designed to captivate students and encourage their participation in the financial responsibility programs offered through RBC On Campus initiatives. I led the entire process, handling ideation, art direction, character design, and animation, ensuring a seamless journey from inception to completion.
